A brand to learn from

Apple has been and will continue to be an iconic brand that we as designers can should learn from. Apple has two major things going for them: The design of their products, and the company owner Steve Jobs. The design for apple is iconic due to its simplicity. Smooth surfaces and clean materials have established apple ahead of the technology pack. The design team has mastered the art of finding beauty in simplicity. Steve Jobs is equally important to the success of Apple. Steve Jobs possesses a quality that we as professional designers can only hope to attain. Jobs has been and always will be known first as a great presenter and public speaker. His presentation skills are direct, precise, clean, practiced, consistent, and trimmed of all fat. In terms of presenting a product, Jobs is as close to perfect as one can get. This is why designers should pay attention to Apple. They handle two parts of their business incredibly well; Design, and presentation. They go hand in hand. One cannot survive without the other. Luckily for them however, both departments are ahead of the game.